Technical
Replatforming ManagementPlatform SelectionProject DeliveryRequirements GatheringRFP ManagementGoogle Shopping
We specialise in advanced Google Shopping management and the associated aspects of campaign management and feed optimisation - scaling activity profitably with key business and catalog parameters considered.
Introduction & Offering
For any ecommerce brand, Google Shopping is one of the best ways to get your products in front of users who are thinking about purchasing. We are feed experts and have an abundance of experience managing data feeds and shopping activity for a wide range of retailers – including marketplaces, large multi-brand retailers and brands with complex products.
About Our Offering
Google Shopping is one of our key focuses and has been a channel of specialism since the very start. We have an abundance of experience managing data feeds and shopping activity for a wide range of retailers – including marketplaces, large multi-brand retailers and brands with complex products.
What is our approach to Google Shopping?
Ecommerce specialism - all of the team is trained to work directly with the major ecommerce platforms meaning we can confidently both build and optimise feeds as well as manage platform integrations
Performance Max - with the latest transition to Performance Max we are continuing to focus on building a structure that allows our clients to best understand what's working for them. From testing asset groups, to layering in business data such as product margin, stock levels and overall site best sellers to better inform the bidding.
Proprietary tools - as with our managed search campaigns, we have focused on creating a number of tools to drive more efficient growth such as automating alerts when stock is low and products are spending over a threshold.
Credentials
Team with a wide range of skills, with consultants specialised in emerging channels such as Pinterest and TikTok.
Unbiased, impartial and fair team - we work with all partners and platforms and do not favour solutions based on commission or benefits
Experts in managing, implementing and supporting the initial setup of ecommerce shopping feeds.
Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.
Hands-on experience with key ecommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, Nosto etc.
Development of bespoke in-house proprietary tools and scripts to improve performance.
Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.
2022 Premier Google Partner.
Our Core Paid Media Team
Vervaunt Labs
Vervaunt Labs is our R&D offering, focused on building proprietary technology to add value to our services and help clients. Some of the key tools we’ve built include:
Census - rule-based post purchase questions app fro Shopify, primarily used for attribution, first party data capture and on-site feedback.
Visualise - dynamic creative based on improving image formats for DPAs and DABA, also allows for overlaying key information and attributes.
Inventory logging + alerts - Automated logging and alerting of inventory change, designed to reduce spend on items with broken stock and help attribute performance shifts.
Sale alerts - alerts on competitor sale activity, to help manage shifts in spend and again attribute performance change on channels like Google Shopping.
Creative reporting - detailed reporting on key metrics for individual Meta creative.
Performance monitoring - automated daily logging of client performance / load time shifts for key templates. Monitors key performance metrics and scores.
Benchmarks - internal client benchmarking across paid channels and Google Analytics. Data stored in our data warehouse and split out by vertical.
Featured Performance Marketing Clients
Accreditations
