Paid Media Management

We are a proactive, full-service ecommerce paid media agency with dedicated, experienced consultants. We help aspirational brands scale sustainably with paid media, covering all core channels across Shopping, Search, Social and more.

Introduction & Offering

We collaborate with some of the best brands in the world providing unrivalled managed paid media services. Our services span across all core biddable channels, with a particular focus across Google and Meta. We believe in being a true extension of your team and pride ourselves in being more involved that your average agency. We love face-to-face sessions with our clients where possible, beginning with our in-depth discovery for onboarding and running regular workshop sessions with different teams to better understand the businesses we are working with and how we can support them.

Paid Media Management

Our paid media team is built to help ambitious ecommerce retailers and brands looking to scale and grow. We offer management of paid media strategies, alongside ongoing optimisations and actionable recommendations for ecommerce growth.

A typical paid media management service could include:

  • Google Shopping - one of the largest growth opportunities for most online retailers, and since the very start, this has been our key specialism. Our team are experts in both management of Shopping activity and product feeds, ensuring you appear across the most relevant ecommerce queries as possible. Find out more.

  • Paid Search - Our analytical and agile approach to paid search management has consistently helped us to drive efficient ROI while scaling accounts. Whether that be through testing ad copy, to building best practice structures or maximising traffic through smart remarketing methodology. Find out more.

  • Paid Social - Our specialist knowledge across all the major social channels has helped our clients to establish social as a core marketing channel across Facebook, Instagram, Pinterest, TikTok and more. From using clever targeting to advising on engaging creative, our team will help ensure you successfully reach both passive shoppers as well as those already expressing an interest in your brand. Find out more.

  • Amazon Advertising - Over recent years, Amazon has continued to improve its advertising efforts, and this represents an interesting ecommerce opportunity for our clients. We provide a host of services around Amazon advertising from auditing services through to full advertising management. Find out more.

  • YouTube & Display - Whether it be promoting a new collection launch, re-engaging your audience or speaking to a new audience, through YouTube and Google’s display network we can help drive enormous reach for your brand. Our team will advise on asset creation and format, build out tailored audiences and campaigns and help to get your ads on the right placements.

Our team is made of paid media consultants specialised in ecommerce and retail. We can help accelerate your growth with smart, tailored paid media strategies across a number of channels and platforms.

Whether you’re looking to grow your ecommerce brand across a number of paid media channels or need specialised help with a key platform, we will work closely with your team to achieve your goals with:

  • Proactive approach to paid media management, with ongoing recommendations and optimisation.

  • Comprehensive discovery workshops to understand business goals, targets and ambitions.

  • Regular calls, with weekly updates and monthly strategy sessions.

  • Dedicated Slack channel for easy access to the team.

  • Comprehensive audits, monthly reporting and dashboards covering recommendations, issues and quick wins, that are focused on business needs.

Credentials

  • Team with a wide range of skills, with consultants specialised in emerging channels such as Pinterest and TikTok.

  • Unbiased, impartial and fair team - we work with all partners and platforms and do not favour solutions based on commission or benefits

  • Experts in managing, implementing and supporting the initial setup of ecommerce shopping feeds.

  • Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.

  • Hands-on experience with key ecommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, Nosto etc.

  • Development of bespoke in-house proprietary tools and scripts to improve performance.

  • Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.

  • 2022 Premier Google Partner.

Our Core Paid Media Team

Josh Duggan
Lead Performance Consultant
Bethan Rainford
General Manager, Performance
Tom Hancock
Account Director
Tom Wilson
Strategy Lead
Lauren Randell
Account Director
Paul Barrett
Business Director
Paul Rogers
Ecommerce Consultant

Vervaunt Labs

Vervaunt Labs is our R&D offering, focused on building proprietary technology to add value to our services and help clients. Some of the key tools we’ve built include:

  • Census - rule-based post purchase questions app fro Shopify, primarily used for attribution, first party data capture and on-site feedback.

  • Visualise - dynamic creative based on improving image formats for DPAs and DABA, also allows for overlaying key information and attributes.

  • Inventory logging + alerts - Automated logging and alerting of inventory change, designed to reduce spend on items with broken stock and help attribute performance shifts.

  • Sale alerts - alerts on competitor sale activity, to help manage shifts in spend and again attribute performance change on channels like Google Shopping.

  • Creative reporting - detailed reporting on key metrics for individual Meta creative.

  • Performance monitoring - automated daily logging of client performance / load time shifts for key templates. Monitors key performance metrics and scores.

  • Benchmarks - internal client benchmarking across paid channels and Google Analytics. Data stored in our data warehouse and split out by vertical.

Featured Performance Marketing Clients

logo test 1 pangaia
logo stussy
molton brown logo
logo frankieshop
astrid miyu logo
skinnydip logo
logo sophia webster
logo strathberry
cdlp logo
logo test 1 muji
Fairfax&Favor
demon tweeks logo
grenade logo
logo focusrite
Osprey
logo test 1 sunspel
logo ganni
logo tala

Accreditations

logos google partner
uk-search-awards-2021
performance-marketing-awards
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