Paid Social

We work with ecommerce brands on paid social strategy, helping retailers to embrace social channels across Facebook, Instagram and more, to drive net new customers and re-engage existing ones profitably.

Introduction & Offering

Paid social is an important channel when it comes to scaling your brand and driving new customer acquisition. We manage paid social campaigns across Meta, TikTok, Snap and Pinterest for some of the most influential and fast growing brands in the ecommerce space, increasing net new customers, increasing customer retention and increasing brand awareness.

Our Paid Social Offering

What is our approach to paid social?

Creative performance - we have a huge focus on paid social creative performance and share feedback with creative agencies to improve the impact of artwork, copy and design. We have also developed a number of solutions including our very own in-house creative dashboard which all clients can access in real time. The dashboard aggregates data to easily understand what levers to pull when CPMs begin to rise and CTR drops off.
Defined testing frameworks - whether you're launching your latest collection or you want to better understand of how to elevate your BAU activity we have a number of internal frameworks to help drive incremental success.
Advanced measurement and reporting - with the measurement of paid social becoming increasingly challenging, we monitor and report back on broader key metrics such as CoS and margin to better understand the wider impact of paid social on site revenue and performance.
Weekly calls and monthly overview - we will be in touch regularly to discuss broader strategy, inform you of the social landscape overview, review social creative and share updates.
Testing and analysis - comprehensive and proven testing plan for both creative and audience targeting.

Credentials

Team with a wide range of skills, with consultants specialised in emerging channels such as Pinterest and TikTok.
Unbiased, impartial and fair team - we work with all partners and platforms and do not favour solutions based on commission or benefits
Experts in managing, implementing and supporting the initial setup of ecommerce shopping feeds.
Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.
Hands-on experience with key ecommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, Nosto etc.
Development of bespoke in-house proprietary tools and scripts to improve performance.
Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.
2022 Premier Google Partner.

Case Study

Sunspel

Sunspel is a luxury fashion brand with over 160 years of heritage and experience. They are recognised for their quality and style, and are known for their classic t-shirts, featured in magazines and publications such as GQ and Esquire.

Read our Case Study

Our Core Paid Media Team

Josh Duggan

Lead Performance Consultant

Bethan Rainford

General Manager, Performance

Tom Hancock

Account Director

Tom Wilson

Strategy Lead

Lauren Randell

Account Director

Paul Barrett

Business Director

Paul Rogers

Ecommerce Consultant

Vervaunt Labs

Vervaunt Labs is our R&D offering, focused on building proprietary technology to add value to our services and help clients. Some of the key tools we’ve built include:

Census - rule-based post purchase questions app fro Shopify, primarily used for attribution, first party data capture and on-site feedback.
Visualise - dynamic creative based on improving image formats for DPAs and DABA, also allows for overlaying key information and attributes.
Inventory logging + alerts - Automated logging and alerting of inventory change, designed to reduce spend on items with broken stock and help attribute performance shifts.
Sale alerts - alerts on competitor sale activity, to help manage shifts in spend and again attribute performance change on channels like Google Shopping.
Creative reporting - detailed reporting on key metrics for individual Meta creative.
Performance monitoring - automated daily logging of client performance / load time shifts for key templates. Monitors key performance metrics and scores.
Benchmarks - internal client benchmarking across paid channels and Google Analytics. Data stored in our data warehouse and split out by vertical.

Featured Performance Marketing Clients

Accreditations