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We manage paid social campaigns across Meta, TikTok, Snap and Pinterest for some of the most influential and fast growing brands in the ecommerce space, increasing net new customers, increasing customer retention and increasing brand awareness. ","marks":[],"data":{}}]}]}}},{"contentType":"columns","sectionData":{"heading":"Our Paid Social Offering","columns":[{"content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What is our approach to paid social?","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Creative performance","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" - we have a huge focus on paid social creative performance and share feedback with creative agencies to improve the impact of artwork, copy and design. We have also developed a number of solutions including our very own in-house creative dashboard which all clients can access in real time. The dashboard aggregates data to easily understand what levers to pull when CPMs begin to rise and CTR drops off.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Defined testing frameworks","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" - whether you're launching your latest collection or you want to better understand of how to elevate your BAU activity we have a number of internal frameworks to help drive incremental success.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Advanced measurement and reporting","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" - with the measurement of paid social becoming increasingly challenging, we monitor and report back on broader key metrics such as CoS and margin to better understand the wider impact of paid social on site revenue and performance.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Weekly calls and monthly overview","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" - we will be in touch regularly to discuss broader strategy, inform you of the social landscape overview, review social creative and share updates. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Testing and analysis - ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"comprehensive and proven testing plan for both creative and audience targeting. 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","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Hands-on experience with key ecommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, Nosto etc. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Development of bespoke in-house proprietary tools and scripts to improve performance.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"2022 Premier Google Partner.","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]},"textFirst":true}},{"contentType":"fullWidthLinkBlock","sectionData":{"title":"Sunspel","shortDescription":"Sunspel is a luxury fashion brand with over 160 years of heritage and experience. They are recognised for their quality and style, and are known for their classic t-shirts, featured in magazines and publications such as GQ and Esquire.","categoryType":"Case Study","ctaText":"Read our Case Study","link":"sunspel-case-study","backgroundImage":{"name":"sunspel-4","url":"//images.ctfassets.net/rsv5jnhanwkh/6P8RRkcoo4JhyRPdwy8cep/6cc0382e9ae070ef36bcd6952f5e0700/sunspel-4.png"}}},{"contentType":"bioCollection","sectionData":{"heading":"Our Core Paid Media Team","bios":[{"name":"Josh Duggan","position":"Lead Performance Consultant","image":{"name":"Josh Duggan","url":"//images.ctfassets.net/rsv5jnhanwkh/6EurG9r0gPMia50Y8A2mty/f2241a6bc1a5f7877de640f28edf9618/Josh_Duggan.png"},"bio":"Working in paid media for over 8 years. Specialises in Google Shopping and paid social. Spoken at various ecommerce events around the world about paid media and Google Shopping."},{"name":"Bethan Rainford","position":"General Manager, Performance","image":{"name":"Bethan Rainford","url":"//images.ctfassets.net/rsv5jnhanwkh/6BHEac5D66TRkU0c7YB9ym/f4e67c0c45bf1956397c76726e8e6be5/Bethan_Rainford.png"},"bio":"Previously managed accounts for BMW, Nintendo, and Schwarzkopf. Specialises in search and advanced reporting. Leads the day-to-day Vervaunt Paid Media offering.\n"},{"name":"Tom Hancock","position":"Account Director","image":{"name":"Tom Hancock","url":"//images.ctfassets.net/rsv5jnhanwkh/7wAbDYSa4ATXDwxdfq8wDD/b5007136d00879f87c7409cd899a3df4/Tom_Hancock.png"}},{"name":"Tom Wilson","position":"Strategy Lead","image":{"name":"Tom Wilson","url":"//images.ctfassets.net/rsv5jnhanwkh/3MvuOruOPgWVsJc7mz7hp3/da0f3b01d5589524ba0d8d4a2fc6ff3d/Tom_Wilson.png"},"bio":"Completed an MSc in Branding at UEA Business School. Widely considered to be the smartest person at Vervaunt. Works on a number of our key accounts, across search, social, Amazon and shopping."},{"name":"Lauren Randell","position":"Account Director","image":{"name":"Lauren Randell","url":"//images.ctfassets.net/rsv5jnhanwkh/1ky6lt6xLYdIm8YKNpMj9o/5c8f7aef21a3cb9553794f62c06ec228/Lauren_Randell.png"},"bio":"Lauren has over ~6 years experience across organic and paid search and social and has a wealth of experience working with international accounts from previous agencies. Lauren joins us in an Account Director role to work with our clients on their paid media strategies."},{"name":"Paul Barrett","position":"Business Director","image":{"name":"PaulBarrett","url":"//images.ctfassets.net/rsv5jnhanwkh/6G5LnwgsO6cP56VHvwITsS/15d0c3e66d7c2ca520fffd02283e75d6/me.jpeg"},"bio":"Experienced Ecommerce Consultant specialising in replatforming, CRO and ongoing strategy. Paul has previously held a number of senior ecommerce-focused roles and also worked as an independent consultant. \n"},{"name":"Paul Rogers","position":"Ecommerce Consultant","image":{"name":"Paul Rogers","url":"//images.ctfassets.net/rsv5jnhanwkh/1FVsp6a6JDDzwgaY3aDixM/271505fff272a80c1bcdf7f3fdebeec8/Paul_Rogers.png"},"bio":"Been working in ecommerce for over 12 years. Worked on a wide variety of large ecommerce technology & CX projects. Spoken at various ecommerce conferences around the world."}]}},{"contentType":"imageText","sectionData":{"name":"Vervaunt Labs","image":{"name":"1-21","url":"//images.ctfassets.net/rsv5jnhanwkh/6uE4Naby0WVKBqR5GFwp5H/353a5faed7273651eeba0dbd45f56f35/1-21.jpeg"},"text":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Vervaunt Labs","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Vervaunt Labs is our R&D offering, focused on building proprietary technology to add value to our services and help clients. Some of the key tools we’ve built include:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Census - rule-based post purchase questions app fro Shopify, primarily used for attribution, first party data capture and on-site feedback. 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