{"componentChunkName":"component---src-templates-blog-post-tsx","path":"/globale-shopify-integration","result":{"pageContext":{"blogPost":{"title":"Global-e Shopify Integration: A Summary of 5 Key Improvements","slug":"globale-shopify-integration","description":"With Shopify’s semi-recent September announcement of Markets Pro and a Global-e partnership, we wanted to share insight into what the updated Global-e integrated checkout blog looks like, and how this can benefit both merchants and customers.","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Having recently delivered a number of projects leveraging the latest Global-e integration, we have noticed a number of areas that have been simplified - most certainly in terms of synergy with other solutions on-site. We detail the five key areas where we’ve seen the most improvements.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1) Pricing, Currencies and Paid Feeds","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Currency and value is now stored on the Shopify side - rather than being dynamically sourced from Global-e. This means that currency and price is correct within page markup (be it collections or products), subsequently meaning Google and other search engines can correctly identify pricing. This now puts an end to the risk of price mismatches. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"One thing to bear in mind with this point is that in your paid media feeds, you will still require a currency / region parameter to point Google (as an example) to the correct landing page currency (e.g. appending ?currency=IDR for Indonesian rupiah, or by leveraging the subfolder functionality e.g. site.com/en-jp/producthandle). ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"rsv5jnhanwkh"}},"id":"RFJOU5SC3FutYbfh905xw","type":"Asset","createdAt":"2023-04-19T15:11:18.925Z","updatedAt":"2023-04-19T15:11:18.925Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"pricing","description":"","file":{"url":"//images.ctfassets.net/rsv5jnhanwkh/RFJOU5SC3FutYbfh905xw/9d2162af6ecb301dade9a4e692de90fa/pricing.png","details":{"size":46039,"image":{"width":1600,"height":400}},"fileName":"pricing.png","contentType":"image/png"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"2) International Handling & Pop-Ups","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The second point to cover is now, you have more autonomy and control over a store's international pop-up. For instance, if you go to kith.com (if you’re in the US go to eu.kith.com) you’ll be greeted with a store or country selector pop-up where you choose your shipping location. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you land on a PDP and are subsequently redirected from the pop-up, you’ll land back on the homepage as a blanket redirect. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the newer integration, having more control of this pop-up and functionality means page level redirects can be applied which is conducive toward a better customer experience. See ","nodeType":"text"},{"data":{"uri":"https://shop-us.mercedesamgf1.com/"},"content":[{"data":{},"marks":[],"value":"Mercedes AMG F1’s web-store","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" as a good example. This means Global-e no longer powers the pop-up and provides added flex for merchants to use an overlay powered by either markets or a bespoke GeoIP-based solution.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"rsv5jnhanwkh"}},"id":"7aYZhEYlSd9cR5ngbB1nFV","type":"Asset","createdAt":"2023-04-19T15:11:42.879Z","updatedAt":"2023-04-19T15:11:42.879Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"international popup","description":"","file":{"url":"//images.ctfassets.net/rsv5jnhanwkh/7aYZhEYlSd9cR5ngbB1nFV/90a09342856bda4588ac26147ed87689/international_popup.png","details":{"size":349747,"image":{"width":1512,"height":815}},"fileName":"international_popup.png","contentType":"image/png"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"3) Discounts","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the Global-e checkout now leveraging Shopify’s functionality (without the need to defer offsite to Global-e’s platform), this means the checkout can utilise Shopify’s discount and promotion engine. This enables merchants to keep any active or scheduled promotions under one roof. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4) Checkout Styling","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Creating a consistent end-to-end experience on-site is key for any online merchant. Now that Global-e has been integrated within the Shopify checkout, this means any existing theme checkout styling can be displayed within the checkout - this means if you have any checkout integrations then this will carry over. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"rsv5jnhanwkh"}},"id":"1YRLB3dOCV2oCSZW5Z8Cls","type":"Asset","createdAt":"2023-04-19T15:12:11.847Z","updatedAt":"2023-04-19T15:12:11.847Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"locale":"en-US"},"fields":{"title":"checkout","description":"","file":{"url":"//images.ctfassets.net/rsv5jnhanwkh/1YRLB3dOCV2oCSZW5Z8Cls/5663b4f97bc6d65a7ca57f663c632486/checkoutstyling.png","details":{"size":107316,"image":{"width":1600,"height":759}},"fileName":"checkoutstyling.png","contentType":"image/png"}}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"5) Tracking & Reporting","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"A final point I’d like to touch on is that with Global-e’s integrated Shopify checkout, the single checkout is being leveraged directly from Shopify. This means any tracking will be coming from the same single source, meaning less development time spent around setting up tracking within the checkout. Having a singular DataLayer means order data can be housed in one place - rather than requiring a separate integration for Global-e (thus, areas no custom Global-e currency configurations are required).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In Summary","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Since the updated checkout, there have been many updates to key areas of the ecommerce setup, allowing easier management for merchants and improved experiences for customers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The key takeaways from the updated integrated checkout are:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Updated pricing, currencies and paid feeds","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Improved functionality for international handling and pop-ups","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Discounts accessible under one roof","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Consistent checkout styling","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Easier tracking and reporting\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"In recent months, we have shared Global-e content to provide more insight and coverage into what Global-e is and what benefits it serves within the realms of Shopify (in particular) as well as online international commerce. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://paulnrogers.com/global-e-general-review-optimisations-for-ux-and-performance-marketing/"},"content":[{"data":{},"marks":[],"value":"Global-e General Review + Optimisations for UX and Performance Marketing","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://vervaunt.com/globale-multicurrency-and-google-shopping-facebook-feeds"},"content":[{"data":{},"marks":[],"value":"Getting Global-e Multicurrency to work with Google Shopping & Facebook Feeds - Shopify Plus + Other Platforms","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://vervaunt.com/pros-cons-global-e"},"content":[{"data":{},"marks":[],"value":"The pros and cons of Global-e for Cross Border Commerce","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"As a precursor, the linked product data feed blog is somewhat redundant if you’re currently using the new integrated checkout from Global-e. Product prices are now stored within Shopify and would work exactly the same as using Shopify Markets.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’re currently using the old Global-e integration it’s quite likely that you’ll be migrating to the updated version soon (if you haven’t already). With this in mind, please feel free to ","nodeType":"text"},{"data":{"uri":"https://www.linkedin.com/in/cs-jones/"},"content":[{"data":{},"marks":[],"value":"reach out via LinkedIn","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" or ","nodeType":"text"},{"data":{"uri":"https://vervaunt.com/contact/"},"content":[{"data":{},"marks":[],"value":"get in touch","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"postType":["Ecommerce"],"publishedOn":"2023-04-19T15:14:49.010Z","mainImage":{"name":"globale 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V 2020 Logo","file":{"url":"//images.ctfassets.net/rsv5jnhanwkh/6s4xFi28KVaEJy9klXGCLM/bb1f8bb11d05c80bc665cb04606be83c/icon_vervaunt_2020_white_green.svg","details":{"size":1899,"image":{"width":229,"height":311}},"fileName":"icon_vervaunt_2020_white_green.svg","contentType":"image/svg+xml"}}},"twitterLink":"https://twitter.com/vervaunt","instagramLink":"https://instagram.com/vervaunt","linkedinLink":"https://www.linkedin.com/company/crimson-fox","copyrightText":"© 2021 Vervaunt. All Rights Reserved.","backgroundColour":"#635E5B","form":{"sys":{"type":"Link","linkType":"Entry","id":"5w44aC9m31t7Boznp0ZAov"}},"companyEmailAddress":"hi@vervaunt.com"}}}}],"author":{"name":"Conor Jones","image":{"name":"Conor Jones 2021","url":"//images.ctfassets.net/rsv5jnhanwkh/2Is3pExVObWqDuQT4zFwXu/dec3215ae73c4f6830edcef89ce4a2f9/1-16_Conor_Jones-min.png"},"bio":"Conor joined Vervaunt in February 2021, having previously worked in-house for two retailers. Conor studied Computer Science at university and brings with him a wealth of merchandising and digital marketing experience. 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